Marketing your HVAC shop can be tough. And complicated . And expensive. There are so many big things to think about: customer service, search engine optimization, Google and algorithms, social media , and on and on. Foundational to all of that stuff, though, is how you talk about your business on a day-to-day basis. It’s one thing to say, “I do HVAC work.” It’s quite another to say, “I provide expert HVAC services to people who want to protect their home investment without getting ripped off.”
